Who we are
Greenfield Arts is a creative organisation offering a wide range of Arts and Creative opportunities for the whole community. We support people to help them enjoy, enquire, create and realise their potential. We develop and manage a range of creative projects, arts activities and community courses in partnership with a number of different individuals and organisations.
Purpose of Policy
This policy applies to all, full and part time members of staff, tutors, facilitators, volunteers, and Board members.
We obtain information about you when you use the website, email, telephone or correspond with Greenfield arts, for example when you contact us about courses, exhibitions, and activities we run.
Greenfield Arts needs to collect and use certain types of information about the people who contact us and use our services in order to carry on our work. This personal information must be collected and dealt with appropriately whether it is collected on paper, stored in a computer database, or recorded on other material and there are safeguards to ensure this under the General Data Protection Regulation 2018.
Greenfield Arts will not share data with other agencies or organisations. Where there is a particular requirement of our partner organisations such as the local authority, grant funders for data to be supplied as part of a specific project we will only share information when necessary and we will make sure to notify you of any requirement prior to sharing the information.
The purpose of this policy is to make you aware about how we collect, use and share the information we collect from you.
We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:
a) What information we may collect about you
b) How we may use that information
c) In what situations we may disclose your details to third parties
d) Information about how we keep your personal information secure, how we
maintain it for you and your rights to be able to access it.
If you have any queries about this policy, please contact our Data Controller Katy
Greenfield Arts regards the lawful and correct treatment of personal information as
very important to successful working, and to maintaining the confidence of those with
whom we deal. We intend to ensure that personal information is treated lawfully and
correctly. We are committed to protecting your personal information and being
transparent about what information we hold about you.
We collect various types of information and in a number of ways:
Information you give us
When you register on our website or attend a course, we’ll store personal information
you give us such as your name, email address, postal address, telephone number
and emergency contact details. This will only be done when necessary and we will
make sure that only relevant information is collected.
Information about your interactions with us
We collect attendance data to show that our courses, exhibitions, and activities are
relevant and how many people engage with us. When we send you a mailing we
store a record of this, and in the case of emails we keep a record of which ones you
have opened and which links you have clicked on. This allows us to see how
effective and relevant our communication is.
Sensitive personal data
Data Protection law recognises that certain categories of personal information are
more sensitive such as health information, race, religious beliefs and political
opinions. We only collect this type of information when there is a clear reason for
doing so eg if it is a requirement of a funding body.
Greenfield Arts will only collect, process and share personal information that is
necessary, relevant and does not impinge upon your personal freedoms.
There are three bases under which we may process your data:
In order to provide our services to you, we sometimes require your data. This could
be to cater the specific services to your requirements and ensure you are able to
engage with the service as intended. For example, we may collect information
relating to a disability in order to evaluate the steps we must take to make a project
Legitimate business interests
We collect and process your personal data for purposes that are in our legitimate
organisational interests. We only do this if it does not override your personal
interests and freedoms and try to maintain anonymity wherever possible. We will
only collect information that is absolutely essential to the specific situation.
With your explicit consent
For any situations where the bases above are not appropriate, we will ask for your
explicit consent before collecting, storing or sharing your personal information in that
Informed consent is when an Individual/Participant clearly understands why their
information is needed, who it will be shared with, the possible consequences of them
agreeing or refusing the proposed use of the data and then gives their consent.
When collecting data, Greenfield Arts will ensure that you:
a) Clearly understand why the information is needed
b) Understand what it will be used for and what the consequences are should you
decide not to give consent to processing
c) As far as reasonably possible, grant explicit consent, either written or verbal for
data to be processed
d) Are, as far as reasonably practicable, competent enough to give consent and
have given so freely without any duress
e) Have received sufficient information on why your data is needed and how it will be
We want young people to actively participate in our activities and many of our
activities are specifically designed for participants under 18.
If a child or young person under the age of 18 wishes to engage in our activities we’ll
need permission from you as their parent or guardian.
We take great care to protect and respect the rights of individuals in relation to their
personal data, especially in the case of children. If your child is under 18, we’ll only
use his or her personal data with your consent.
This means that, for example, we will need your permission before sharing or
publishing a picture, photo, or article which features your child.
We aim to communicate with you about the work that we do in ways that you find
relevant, timely and respectful. To do this we use data that we have stored about
you, including your name and communication email, as well as any preferences you
may have told us about. This information is collected through our subscription form,
paper forms or over the phone and each time data is collected we will explain why
we need your information, how it will be used, and ask for consent.
We use our legitimate organisational interest as the legal basis for communications
by email. In the case of email, we will give you an opportunity to opt out of receiving
them or to unsubscribe in every email that we send you. Alternatively use the contact
details at the end of this policy.
Other processing activities
In addition to marketing communications, we also process personal information in
the following ways that are within our legitimate organisational interests:
We may analyse data we hold about you to ensure that the content and timing of
communications that we send you are as relevant to you as possible.
In order to improve our website, we may analyse information about how you use it
and the content that you interact with. This will not identity you as an individual, but
as an aggregate of all our website users.
We may use information we hold about you for anonymous analytical purposes such
as reporting on general participant attributes.
In all of the above cases we will always prioritise your rights and interests so as not
to undermine your own interests or fundamental rights and freedoms. You have the
right to object to any of this processing at any time. If you wish to do this, contact
Greenfield Arts using the details at the bottom of this document.
There are certain circumstances under which we may disclose your personal
information to third parties. These are as follows:
a) To our own service providers who process data on our behalf and on our
instructions (such as Mailchimp). In these cases, we require that these third parties
comply strictly with our instructions and with data protection laws, for example
around security of personal data.
b) To the funding bodies or government bodies that fund our projects. Information is
often required in order to justify a project and measure success. Information may
also be used to ensure that we are engaging the correct demographics, for example
to show participants are from rural areas, or are from the correct age group. This
information will be kept anonymous and aggregated wherever possible, so as to
c) Where we are under a duty to disclose your personal information in order to
comply with any legal obligation (for example to government bodies and law
d) To specific named visiting companies/facilitators who have assisted or led
projects. In these cases, we will ensure they only receive relevant information and
we will always ask for your explicit consent before doing so.
e) Maintaining your personal information
f) We store your personal information for a time period typically specified by our
funding partners or local authority. This varies from project to project, but data will be
destroyed appropriately once it has served its purpose and is no longer required.
g) Everyone who processes personal information understands that they are
contractually responsible for following good data protection practice. They are
appropriately trained to do so and are supervised by Greenfield Arts. Everyone who
processes information is aware that a breach of the rules and procedures identified
in this policy may lead to disciplinary action being taken against them.
h) If there are aspects of your record that are inaccurate or that you would like to
remove, you can do this by contacting a member of the Greenfield Arts team using
the contact details at the end of this document. In regard to email communication,
each email offers the ability to update preferences or unsubscribe.
Any objections you make to any processing of your data will be recorded so that we
can comply with your requests.
Security of your personal information
Greenfield Arts is the Data Controller under the General Data Protection Regulation,
which means that it determines what purposes personal information held and will be
used for. It is also responsible for notifying the Information Commissioner of the data
it holds or is likely to hold, and the general purposes that this data will be used for.
We will put in place appropriate safeguards (both in terms of our procedures and the
technology we use) to keep your personal information as secure as possible. We will
ensure your personal information is securely destroyed once it is no longer
We will not transfer, process or store your data anywhere that is outside of the
European Economic Area.
Your rights to your personal information
You have a right to request a copy of the personal information that we hold about
you and to have any inaccuracies in the data corrected. Please use the contact
details at the end of this policy if you would like to exercise this right.
Contact details and further information
Please get in touch with us if you have any questions about any aspect of this
collect and process, then you can do so by getting in touch using the details below.
Phone: 01325 379048